In order to help reduce unnecessary waste from plastic bags and paper, Atlanta Track Club events utilize a digital goody bag program. In addition to making our races more eco-friendly, this program also provides sponsors and businesses with an effective way to reach participants.
How does it work?
Virtual goody bags keep our events more eco-friendly while also providing sponsors and businesses a more effective way to reach race participants.
- Race participants receive a welcome invitation email with a link to visit their personalized goody bag a few days prior to the event. Participants can act immediately or save offers for later - which they can use until the offer expiration date passes.
- Participants receive a reminder email to use the offers they have saved in their goody bag.
- A few days after the event, all participants receive a final invitation email with a link to visit their goody bag.
- On average, 65% of our race participants visit their goody bag - this is 10x higher than typical email campaigns.